Tuft+Paw Product Photo & Video

The Tuft+Paw brand launched with over 40 original pet furniture pieces that required product photography and video.

The goal of the product imagery is to communicate design, quality, and and most importantly, how cats will use them. Using cats as models was truly a first, but by carefully assembling the right team, and by considering the photoshoot environment, we managed to ensure all the cats were comfortable and able to feel at home.