Tuft+Paw Brand Illustrations
As a part of the initial Tuft+Paw brand launch, illustration played a role in building brand love.
A comprehensive illustration library was developed as a supplementary visual tool. These illustrations and animations focus on the areas of cats using Tuft+Paw products, cats engaging in wacky and loveable behaviour, and the deep connections between cats and people.
The goal of this collection was to accurately portray the company’s tagline: Life is better with cats.
Client
Tuft+Paw
Roles
Concept / Creative Direction
Illustration
Sophie Bohne
Animations
A collection of gentle animations was created to delineate product categories. The movement was designed to be soothing and subtle; the viewer might not notice them at all, but if they did, they would be delighted.
Icons
A collection of icons was developed to communicate fundamental aspects of the Tuft+Paw product design approach and customer experience.
Designer
Julia van Vuuren
