I am a West Coast Creative Director who develops brand strategies that engage, delight and inspire. I partner with companies and individuals at to create solutions that connect with their audience and help brands take flight.
I believe the role of design is to engage the senses, to provide guidance through an experience and to communicate clearly and effectively. I love bold solutions, bright colour and my work comes to life via a sense of play.
I specialize in the areas of brand creation and extension, packaging, campaign generation, social media strategy and content creation, photoshoot direction and creative team leadership. I partner with videographers, copywriters, photographers and other designers to bring a concept to life.
My design chops have come from
a collection of experiences:
As the Director of Brand at Tuft+Paw I defined a brand strategy and creative direction from the ground up.
As the Art Director at Article, I led brand development and implementation, and defined the social media strategy during a period of immense growth. I created and oversaw all social media content for Instagram, Instagram Stories, Facebook and Pinterest
I designed wine labels and created specialty food brands at Brandever.
I co-founded Working Format, a Vancouver-based studio specializing in typography design
I've freelanced for various publishing houses
instructed at Emily Carr University in the areas of typography and bookmaking
I was so lucky to have been selected to be a design fellow at Chronicle Books (an opportunity still close to my heart),
My first job as a graphic designer was in The Netherlands. I had to learn how to use the Adobe Creative Suite in Dutch!
A few other bits …
Sewist
I’ve recently expanded a life-long love of sewing by learning how to draft my own patterns. It’s hard! But very rewarding.
I write about my garment making process on Substack.
Printmaker
Before design school, I obtained a Bachelor of Fine Arts from the University of Calgary. While I was in this program I discovered joy in the process of printmaking, which I find very much related to the design process.
Islander
I moved to Victoria in 2021 after nearly 20 years of living in Vancouver. I love returning to Vancouver to visit and always enjoy coming back to the island.
Cyclist
Cycling is my favourite way to get from here to there, but helmet hair is a serious buzzkill.
Swimmer
Some of my favourite places in the world are swimming pools.
Select Client List
Kelly & Kelly Creative
Rennie Marketing
Closet Core Patterns
Core Fabrics
Telus Storyhive
Lululemon Athletica
Cygnus Design Group
Chronicle Books