Tuft+Paw Brand Guidelines
In January of 2020, I joined the small team at Tuft+Paw as it was planning an exciting pivot from being a reseller of cat furniture to launching as a designer of modern cat products. It was a unique opportunity to build a strong and comprehensive brand strategy that would inform all brand touchpoints.
The brand narrative was developed alongside brand visuals to ensure the brand presentation walked in lockstep. The brand launched at the end of the year with the website functioning as the channel which directed all projects that required execution.
See more about the illustrations used HERE.