Article Asset Guide

My role as Article’s brand guardian was manyfold. In addition to defining and evolving the article brand, I also oversaw the development and maintenance of the visual brand language.

As the company grew, new departments were defined, and opportunities emerged, I worked cross-functionally to implement existing visual strategy or reassess if strategy revision is required.

The Article Brand Asset Guide served as a reference for my team’s decisions, but also was circulated to anyone who would be implementing brand assets into their work.