Tuft+Paw is a lifestyle brand that designs modern furniture and accessories for cats. As the company was preparing a large product collection launch, I was approached by founder Jackson Cunningham to develop a comprehensive brand strategy. I joined the startup as the Director of Brand and defined the brand and creatively lead its implementation across physical and digital brand channels.
Tuft+Paw Brand
As the Director of Brand I developed a brand strategy and visual direction to support a large collection launch of beautifully designed furniture and accessories for cats. This comprehensive project began with with brand insights and value definitions that informed every visual touchpoint from visual identity, site design, product packaging and yes, there were photoshoots with cats.
See more of the Tuft+Paw Brand Guidelines here.
