The Tuft+Paw
Guide to Cats

uft+Paw’s is a cat-first brand. Their approach to designing high quality and beautiful products is founded on behavioural research and a foundational respect for cats.

Tuft+Paw works closely with a consultant who provides invaluable insight into cat behaviour and instinct. Leveraging their expertise was useful for everyone involved in the company, not just product designers.

The Tuft+Paw Guide to Cats became a internal reference that provides insight and a common language about the animals at the heart of the the company’s purpose.